Aldo Cundari
Director, Villa Charities Foundation
After completing his studies at L’Istituto Europeo di Disegno in Rome, Italy, Aldo Cundari quickly established himself in the marketing field in Canada. By 1980, he had created the foundation for what would become Cundari Group Ltd. Today, Cundari is Canada’s most globally awarded independent agency. Their work has been recognized around the world at Cannes, the Cassies, One Show, by the UK’s Directory Ranking and is the only Canadian agency to have two campaigns on WARC’s 100 smartest marketing campaigns in the world.
Aldo is the author of the book Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers. Published by Wiley in 2015, the book provides a comprehensive game plan on succeeding in today’s new marketing landscape by focusing on the customer.
Still very much in touch with the fine art community, in 2013 Aldo, along with another business partner, revitalized and reopened the Toronto School of Art after its doors closed in 2012. The alternative, not-for-profit art school established itself as one of the most distinguished alternative art schools in the city and now continues to be a landmark in the arts community as one of the largest independent Art Schools in Canada.
Aldo is a CMA Chartered Marketer (CM). Aldo has served as chief judge of the World Globe Awards from 2000-2008 and in 1998, was included in Marketing Magazine’s “Power List: The 100 Most Influential People in Canadian Communications.” In 2006, he became a Fellow of the QuantumShift program at the Ivey Institute for Entrepreneurs. In 2008 and 2009, Aldo was selected as one of Ernst & Young’s Entrepreneurs of the Year. In 2010 he was appointed to the board of directors of the Canadian Marketing Association (CMA) and was also awarded CIBPA Professional Excellence Awards. In 2013, he has served as Judging Chair of the CMA Awards, and co-chair of the CMA 2012 and 2013 Summit. In 2013 he was appointed to the board of directors of the Institute of Communication Agencies (ICA) and served until 2016. In 2016 Aldo was appointed as Chair of the Ryerson Marketing Advisory Council, and 2018, Aldo was appointed as the CMA’s Board of Directors Chair.
Aldo has been associated as a volunteer of Villa Charities for over 26 years. He served on the Villa Colombo Board of Governors from January 1996 – December 2007. From 2015 to 2019 Aldo served as the Chairman of Villa Charities Board of Governors and currently sits on the Villa Charities Foundation Board.